Email Signature Management: Marketing’s New Channel

As technology advances and the world becomes increasingly digital, email remains one of the fastest ways for organizations to communicate. Close to 270 billion emails are sent every day. Developed by technology company PEAKUP as a next-generation marketing technology product, SIGNandGO turns the billions of emails in circulation every day into a marketing asset. Chosen by nearly 100 companies from different industries, including Galatasaray, NEF, and Domino’s, SIGNandGO lets organizations centrally manage their employees’ email signatures according to defined criteria, without the need for any additional servers.

SIGNandGO: A Next-Generation Marketing Technology

Brands are bringing the corporate identity that sets them apart into the digital world, and email is one of the best tools for reflecting that identity online. With SIGNandGO, email signatures can be managed centrally in line with a company’s corporate identity. What’s more, SIGNandGO works without any additional servers, both on devices running Outlook, the most widely used email application, and in Outlook Web App (OWA), which runs in a web browser. By letting companies update every employee’s signature centrally with a single click, SIGNandGO is an important marketing technology for keeping communication consistent and for adding key content, announcements, and campaigns to emails in line with their schedule.

Organic Marketing in the Digital Space

Chosen by leading organizations in Türkiye such as Galatasaray, NEF, Domino’s, and Doehler, this technology product offers many benefits to both companies and their employees. Easy to use, SIGNandGO keeps the messages and creatives in signature banners up to date at all times. When details such as a job title, phone number, or address change, signatures update automatically, without employees having to request a new one. SIGNandGO also delivers a new employee’s corporate email signature to their mailbox automatically on their first day, taking a significant workload off HR departments.

Why Email Signature Management Matters for Companies with High Email Traffic

PEAKUP CEO Ahmet Toprakçı, who notes that the company has brought many innovative products to the industry as one of Türkiye’s leading R&D centers, shares the details of the newly developed SIGNandGO:

“Today, every email is considered an advertising tool, which is why email signatures have become so important. These signatures land directly on the recipient’s screen. Even if no one clicks the message or image in the signature, there is no chance it goes unseen or unread. In other words, email signatures let you deliver your message to your target audience with a reach of almost 100%. Turning the signature area that naturally appears in the emails you send every day into a digital marketing tool significantly increases user engagement. This proves analytically that emails are an important advertising space.

“SIGNandGO allows companies to work not only with their IT departments but also with their marketing communications teams to plan signature designs and decide which content, campaigns, or announcements should appear in signatures and when. It makes it possible to create email signature designs that both match the corporate identity and catch readers’ attention. Signatures are updated automatically for new hires and for existing employees whose details change, which prevents wasted time and potential errors. Especially for organizations with a large workforce operating across multiple locations, it reduces administrative effort while making sure email is used as an important communication tool. In a sense, it ensures corporate communication is never left to chance.”