3 Reasons Email Signatures Are More Than Just a Sign-Off

Corporate companies work hard to protect their visual guidelines in every area, big and small, to keep their communication consistent. Sometimes the focus is on whether the logo appears at the right scale and in the right composition across channels. Other times, it is on whether the company’s messages for that period are still up to date. With 85% of external business communication taking place over email and 269 billion emails sent every day, email signatures can be seen as one of the most important elements reflecting your brand identity.

Email signatures may look like one of the smallest parts of corporate communication, yet they are among the most effective. Let’s take a closer look at why a professional email signature matters so much.

1. Accurate Names, Contact Details, and Job Titles Build Trust

An outdated email signature has a major impact on trust, both between companies and between individuals. When people cannot reach someone quickly because of a wrong phone number, or when an employee’s signature shows an incorrect job title, the trust between two organizations can be seriously damaged.

2. Email Signatures Are One of the Most Cost-Effective Digital Marketing Tools

The banner area in an email signature, with its image and text, gives a company space to share any message, service, or campaign with everyone it exchanges emails with, in real time. With links in email signatures reaching click-through rates of around 10%, signatures have become one of the fastest and lowest-effort communication channels a company can use.

3. Email Signatures Are Digital Business Cards That Reflect Professionalism

Whether you are a new startup or a long-established company, your professionalism depends directly on whether your email signatures use the right visuals and match every detail of your corporate communication, from your logo to your messaging. Just like business cards exchanged in person, a professional email signature is one of the first places where a company starts building its prestige in the digital world.

Get the Most Out of Your Email Signatures with SIGNandGO

Use SIGNandGO to make your email signatures work as effectively as possible. Contact us to learn more about SIGNandGO.